London 2012 and Utter Bollocks

As it happens, I like the new logo for the London Olympics in 2012.

See the four digits in there? 2012! Cool huh!

But what the hell is going on when this logo costs £400,000? No wonder the whole Olympics budget is hopelessly out of control!

What really gets me is the crap that the great and the good start to spout at a time like this:

Olympic Committee President Jacques Rogge -
"This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games - namely to inspire young people around the world through sport and the Olympic values."

I thought it was jagged numbers. Ok, it comes in four colours, and soon they'll make the logo's arms and legs do athletic stuff - but inspire young people? values? It's a logo!

Lord Sebastian Coe -
"It's not a logo..."
For fuck's sake!

Olympics Minister Tessa Jowell -
"This is an iconic brand that sums up what London 2012 is all about - an inclusive, welcoming and diverse Games that involves the whole country. It takes our values to the world beyond our shores, acting both as an invitation and an inspiration."
What the fuck is she smoking?

Tony Blair -
"When people see the new brand, we want them to be inspired to make a positive change in their life."
From looking at the logo? What planet is he from?

London Mayor Ken Livingstone -
"The new Olympic brand draws on what London has become - the world's most forward-looking and international city."
What a pretentious wanker!